Digital Marketing Services

In this modern age of technology, digital marketing makes use of digital channels to promote or market products and services to targeted consumers and businesses.

Harlax software do this with the utmost efficiency and in a strong result driven manner. We believe in creating genuine customer value, so that the marketing does not actually feel like marketing. This enhances the effect multi folds. We strive to bring excellence in the customer experience by concentrating on the design, commerce, content, and marketing.

One can crisp out the advantages of digital marketing through the following points.

  • To Reach the right person at the right location.
  • To Promote and propagate your brand, services, and products to a wide array of locations.
  • To make your marketing efforts more extensive and far reaching.
  • To Give additional branding and promotions for your company and products.
  • To Enhance client loyalty, sales and services.
  • To create a strong online presence.
  • To Attract and encourage the prospects into future leads.
  • To Develop a website or optimizing your current website site to achieve better ranking in search engines.
  • To Develop a successful reputation of your brand online.

At Harlax software, we aim at developing an inviting website, using PPC and display ads, email marketing, mobile technology like smartphones, social media, and other mediums to attract and engage the target consumers for the maximum benefit of our clients.

Search engine optimisation

Through Search engine optimization (SEO) we optimize the client’s online content so that a search engine likes to show it as a top result for searches of a certain keyword. We optimize the dynamics between the client, the search engine and the searcher. Through on page SEO, off page SEO and other mediums we make sure that the client’s content has good SEO optimisation in order to make Google very likely to include client’s content as one of the top results whenever someone searches for that keyword.

Social media marketing

The reach and advent of social media in this age is unprecedented. One cannot do away with the importance of creating a strong social media presence. We are proficient in using the social media platforms, websites, consumer's online brand-related activities (COBRA) and electronic word of mouth (eWOM) to successfully market our client’s content to the most widespread and diverse target customers.

Email marketing

Harlax software has a wide customer base and thus is competent enough to indulge in this form of direct marketing where in an electronic mail is used as a mode of communicating business appropriate messages to the target audience. We dissipate the right email and follow up plans, custom made for our client’s business to reach the right niche.

Pay per click marketing

In this model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. These ads are presented on a wide variety of platforms and mediums. We use this pay per click marketing in synergy with strong analytics, Search Engine Optimization (SEO), content and video development, as well as social media presence to market the content through Google ads and social media advertising.

Search engine marketing

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). These ads, often known by the term pay-per-click ads, come in a variety of formats such as small, text-based ads, product listing ads (PLAs, also known as Shopping ads) are more visual and product-based advertisements. Through search engine marketing Harlax software offers its clients the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase.

Content marketing

content marketing mainly pivots around a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content to influence a clearly defined segment. Instead of pitching the products or services, we provide truly relevant and useful content to our prospects which ultimately drives favourable and a more lucrative customer action.

Marketing strategy

with respect to the skill and expertise of our team we are capable of creating the most optimum digital marketing strategy for our clients. We decide the strategy depending upon the target audience and the marketing requirements of the client. Keeping that in mind a fit budget for the same is appropriated, research marketing tactics are put in place and eventually the best plan possible for the clients’ business is set in motion.

Digital marketing

The reach and accessibility of internet has substantially expanded over the years. Digital marketing encompasses all marketing efforts that avail the services of an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Harlax software aims at utilizing the perfect mix of channels for delivering the best results for our clients.

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HIRE Digital Marketing

Harlax facilitates hiring of Mobile App Developers from its gamut of experts who come armed with the latest and state of the art tools and technologies that gives them the distinct advantage of delivering fast and meticulous Apps.

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